Record Growth in Turkey’s Tourism
Turkey’s Tourism Success: Record Number of Visitors in the First Five Months of 2024
Turkey welcomed a total of 17,809,078 tourists in the period from January to May 2024. According to data published by the Ministry of Culture and Tourism, 15,784,213 of these were foreign visitors, while 2,024,865 were Turkish citizens living abroad who traveled to Turkey between January and March.
Growth in Foreign Visitor Numbers
In May 2024, the number of foreign tourists arriving in Turkey rose by 14% compared to the same month in 2023, reaching 5,130,119 visitors. Over the January–May period, this figure represented a 12.47% increase year-on-year.
Top Sending Country: Germany
In May, the country sending the most tourists to Turkey was the Russian Federation, which increased its numbers by 15.32%, sending 739,017 visitors. Germany followed with an 18.12% rise and 550,592 tourists, while the United Kingdom ranked third with a 21.62% increase and 550,592 visitors. Bulgaria and Poland also made significant contributions to Turkish tourism.
Leading Source Markets in the First Five Months
Turkey’s natural beauty and vast coastline continue to attract both domestic and international travelers. The top contributor countries in January–May 2024 were:
● Germany: 1,122,930 tourists (+16.20%)
● Russian Federation: 1,078,294 tourists
● Iran: 946,437 tourists (+51.78%)
They were followed by Bulgaria and the United Kingdom. Beyond their economic contributions, visitors from these markets help raise global awareness of Turkey’s cultural and natural heritage.
Main Purposes of Visits: Tourism and Recreation Lead
During January–May, 63.6% of all visitors came primarily for tourism, recreation, sports, and cultural activities. The second-largest purpose—making up 22.4%—was visiting relatives and friends, while 6% of tourists cited shopping as their main reason. Among Turkish citizens living abroad, 70.4% traveled home for family and friend visits.
Expenditures of Turkish Citizens Living Abroad
● Number of outbound travelers: 3,142,263 (+26.3% year-on-year)
● Tourism expenditures: $1,968,374,000 (+36%)
● Personal expenditures: $1,664,310,000
● Package-tour expenditures: $304,064,000
● Average expenditure per person: $624
With its continued success in tourism, Turkey is boosting its economic development and international profile.
Frequently Asked Questions
What is the main purpose of visits from Germany?
German tourists travel to Turkey mainly for tourism, recreation, sports, and cultural activities—accounting for 63.6% of all German arrivals. They especially enjoy the Mediterranean and Aegean coasts as well as Istanbul’s museums, historic sites, and shopping.
What are the preferences of Russian tourists in Turkey?
Most Russian visitors come for holiday purposes—sun, sea, and sand destinations—along with cultural experiences. Popular spots include Antalya and Marmaris, while Istanbul’s historic attractions, hospitality, and visa-free access also draw significant interest.
Which season is most popular for visiting Turkey?
Turkey’s ideal climate makes it a top beach destination in July and August, when its Mediterranean and Aegean resorts are busiest. While ski resorts like Uludağ and Palandöken thrive in winter, record visitor numbers occur during the summer months. Spring and autumn are favored for cultural and nature tourism.
What motivates foreign tourists to choose Turkey?
Turkey’s rich cultural heritage, historical sites, and stunning natural landscapes are major draws. Beachgoers flock to the Mediterranean and Aegean coasts, while cities such as Istanbul—with its blend of historic and modern architecture, bustling bazaars, and renowned cuisine—offer diverse experiences. Turkish hospitality and food are further incentives.
Why does Germany send the most tourists to Turkey?
Germany’s large Turkish diaspora drives substantial family-visit travel. Additionally, German holidaymakers appreciate Turkey’s cultural richness, natural beauty, and affordable travel packages. Ease of travel and competitive pricing also make Turkey a preferred destination.
How does tourism contribute to the Turkish economy?
Tourism fuels multiple sectors—hospitality, transport, retail, and more—by generating employment and improving local infrastructure. Visitor spending on accommodation, dining, and activities provides significant revenue streams, supporting economic growth, stability, and increased global investment and ties.