Travel

Record Growth in Turkey’s Tourism


Hacer Jafar

Record Growth in Turkey’s Tourism

Turkey celebrated a significant achievement in its tourism sector by welcoming a total of 17,809,078 visitors during the January-May period of 2024. According to data from the Ministry of Culture and Tourism, 15,784,213 of these were foreign tourists, with an additional 2,024,865 Turkish citizens residing abroad visiting during the January-March period. This bolstered the total number of visitors to 17,809,078.


Increase in Foreign Visitors


In May 2024, the number of foreign visitors to Turkey rose by 14% compared to the same month in 2023, totaling 5,130,119. Over the January-May period, the number of foreign visitors grew by 12.47% compared to the same period in the previous year.


🌍 Germany Sent the Most Tourists


In May, the Russian Federation was the largest contributor of visitors to Turkey, with 739,017 visitors, marking a 15.32% increase. Germany followed with an 18.12% rise and 729,505 visitors, while the United Kingdom ranked third with a 21.62% increase and 550,592 visitors. Bulgaria and Poland were also significant contributors.


Top Visitor-Sending Countries in the First 5 Months


Major contributors to Turkey's tourism included:

- Germany: 16.20% increase, 1,122,930 visitors

- Russian Federation: 1,078,294 visitors

- Iran: 51.78% increase, 946,437 visitors


These countries, followed by Bulgaria and the United Kingdom, have played a pivotal role in the economic boost and international recognition of Turkey’s cultural and natural attractions.


Main Reasons for Visits: Tourism and Entertainment Lead


During the aforementioned period, 63.6% of visitors came to Turkey primarily for “tourism, entertainment, sports, and cultural activities.” The second major reason was “visiting relatives and friends” at 22.4%, and “shopping” was the third at 6%. Turkish citizens living abroad mainly visited for “family and friend visits” at a rate of 70.4%.


Spending of Turkish Citizens Living Abroad


  • Number of citizens traveling abroad: Increased by 26.3% to 3,142,263 people.
  • Tourism expenditure: Increased by 36% year-on-year to $1,968,374,000.
  • Personal expenses: $1,664,310,000
  • Package tour expenses: $304,064,000
  • Average expenditure per person: $626


As Turkey continues its successful performance in tourism, its economic contributions and international recognition remain on the rise.


📢 Frequently Asked Questions About Turkey’s Tourism


What Is the Main Purpose of Visits from Germany to Turkey?


Visitors from Germany primarily come to Turkey for “tourism, entertainment, sports, and cultural activities,” making up 63.6% of the visitors. They explore Turkey’s historical and cultural richness, enjoy its natural beauty, and participate in various activities. The vacation opportunities on the Mediterranean and Aegean coasts are particularly popular among German tourists. In cities like Istanbul, attractions include museums, historical sites, and shopping.


What Are the Preferences of Russian Tourists Visiting Turkey?


Russian tourists predominantly choose Turkey for vacations, particularly for its sea-sun-sand destinations and cultural experiences. Top holiday spots like Antalya, Alanya, and Marmaris are favorites among Russian tourists. Istanbul’s historical and cultural attractions also hold significant appeal. The hospitality and high-quality services, along with visa-free travel options, greatly influence Russian visitors' preferences.



The summer months, especially July and August, are the busiest periods for tourists visiting Turkey, ideal for beach tourism due to the warm weather. Coastal resorts in the Mediterranean and Aegean regions are particularly crowded. Although winter tourism is popular at ski resorts like Uludağ and Palandöken, the main influx of visitors occurs during the summer. Spring and autumn are preferred for cultural and nature tourism.


📢 Most Frequently Asked


What Drives Foreign Tourists to Choose Turkey?


Foreign tourists flock to Turkey primarily for its diverse range of travel experiences. The country’s rich cultural heritage, historical sites, and natural landscapes are major attractions. Visitors are often drawn to Turkey’s beautiful Mediterranean and Aegean coasts for beach holidays, while cities like Istanbul offer a mix of ancient and modern attractions, including museums, bustling bazaars, and stunning architecture. Additionally, Turkish hospitality and cuisine significantly enhance the travel experience, making the country a compelling destination for tourists from around the globe.


Why Is Germany the Leading Contributor of Visitors to Turkey?


Germany leads in sending visitors to Turkey due to several factors. Firstly, Germany has a sizable Turkish expatriate community, encouraging travel for family visits. Additionally, German tourists are highly attracted to Turkey’s historical and cultural richness, as well as its diverse natural landscapes. The Mediterranean and Aegean coasts offer appealing beach destinations, while major cities like Istanbul and Antalya provide abundant cultural and recreational opportunities. Moreover, ease of travel arrangements and affordable travel packages make Turkey a preferred holiday destination for Germans.


How Does Tourism Contribute to Turkey’s Economy?


Tourism plays a significant role in boosting Turkey’s economy. The influx of foreign visitors brings substantial revenue, supporting numerous sectors including hospitality, transportation, and retail. This economic contribution helps in creating job opportunities and improving local infrastructure. Moreover, increased tourism promotes international awareness of Turkey's cultural and natural assets, fostering global investment and bilateral relations. The spending by tourists, whether on accommodation, dining, or activities, provides a robust stream of income for businesses, further driving economic growth and stability in the country.